Grab the Gold energy bars were created by Danielle Ontiveros. Danielle was just 16 when she began developing a healthy snack alternative and has continued to perfect the bar over the years. She was originally based in New Orleans, Louisiana but lost her home in Hurricane Katrina in 2005. She relocated to Franklin, Tennessee where she now lives and manufactures the product. She has successfully grown the Grab the Gold product over the last 20 years and is available online and at various retailers around the country.